Discover the popularity of yoga and its countless benefits for both body and mind. Join the millions of people worldwide who practice yoga and transform your life today.
It is said, “Yoga is the journey of the self, through the self, to the self”. The word ‘Yoga’ is derived from the Sanskrit word ‘Yuj’, which signifies ‘to combine’ or ‘to join’ or ‘to unite’. It was initially mentioned in the old sacred texts, the Rig Veda.
It is basically a way of living that aims towards bringing harmony between the mind and the body. It includes several mind training practices to improve the mental wellbeing of an individual.
The importance of yoga in our modern life is endless. Yoga is treated as a therapy for various patients to cure multiple diseases and disorders. The daily practice of yoga for at least an hour can bring out all the impurities from the body, enhance the body flexibility, and improve the breathing rate by giving a good uptake of oxygen.
Practicing yoga can treat a majority of physical and mental illness such as gastrointestinal afflictions, diabetes, insomnia hypertension, psychosis, anxiety, depression, and sleep disorders. Yoga also stabilizes hormonal changes, improves muscle strength, maintains blood sugar, improves regulation of blood pressure, and balances bodily fluids.
Practicing yoga also provides relief from chronic pain, reduces cholesterol and improves heart health. Yoga plays an important role in improving our focus span, sharpening our memory, and enhancing creativity.
Yoga has been an integral part of Indian culture since ancient time and has been practiced across the country by many people. Over the past few years, the prevalence of yoga has experienced an upsurge in demand among people of all ages around the globe.
Medical professionals, businessmen, and even celebrities are adopting and recommending the regular practice of yoga. After Prime Minister of India, Shri Narendra Modi, proposed ‘Yoga Day’ during his speech to the UN General Assembly in 2014, the promotion of yoga has intensified.
In 2015, the celebration of the International Day of Yoga has been mandated by the United Nations. Thousands of yoga centers and studios have come up since then and it has become a billion-dollar industry now.
According to a report published by Allied Market Research, the global yoga market size is projected to reach $66.2 billion with a considerable CAGR from 2021 to 2027. The Asia-Pacific region is expected to witness the fastest growth rate during the forecasted period. Numerous health benefits offered by yoga drive the market growth to a great extent.
In addition, the outbreak of the COVID-19 pandemic boosted the need for yoga practice even more among individuals across the world. It has transformed the yoga industry in a significant way.
The pandemic led to the implementation of the global lockdown and social distancing norms, which enforced people to stay within their homes 24×7. Business losses and a considerable reduction in the number of jobs resulted in depression, anxiety, mental stress, and sleep disorders, thereby creating the need for yoga practice among individuals.
However, stringent lockdown measures led to temporary halt of all yoga centers and studios. This in turn, forced people to train and exercise in their homes and adopt online yoga training sessions by professionals.
The fact that yoga can be practiced in limited spaces, it has proved to be one of the most preferred exercises during the lockdown. Though offline yoga classes were the major revenue contributor to the market pre-COVID, the emergence of numerous online yoga platforms during the pandemic had certainly augmented the growth of the global yoga market.
In the post-pandemic, studios have been reopened and the demand for offline yoga classes has increased once again. So many certified yoga instructors are providing effective yoga training in more venues, in more styles.
Plenty of diploma and graduation yoga courses are available in both online and offline platforms in many universities for the individuals interested to become future yoga trainers.
A wide variety of yoga forms have emerged over the decades to cater to the different needs of the people in accordance with their age, body flexibility, fitness levels, and spiritual development.
A few well-liked yoga forms that are practiced in the modern world today are Raja Yoga, Ashtanga Yoga, Hatha Yoga, Vinyasa Yoga, Bikram Yoga, Kundalini Yoga, Kriya Yoga, and Yin Yoga.
In a nutshell, yoga has a positive impact on our lives along with numerous health benefits. It makes us understand the purpose of life, the meaning of our existence. As people are becoming more health-conscious and looking for alternatives to help manage their stress and anxiety, the practice of yoga is flourishing, and growing more vibrant. With this drift on board, the global yoga market is anticipated to grow in more than one way.
In the meantime, few fitness trends are going on globally to make yoga more interesting and effective. New fitness hybrids such as piloxing, roga, and yogalates have been quite popular for a while and have expanded the scope exceptionally.
Hybrid exercises combine the two very different and basic forms of workout in a single package and work on more muscles at once, thereby giving more benefits out of less time.
Moreover, the gigantic businesses in the athletic wear space like Puma, Nike, Adidas, etc. have been making huge investments in yoga apparel. Their products have attracted a huge customer base, especially the fashion-conscious people, which is clearly contributing to the growth of the global yoga market.
This way, the business potential of the yoga industry is likely to reach heights in the years to come.