Pinterest is more than “just” a social media network. It’s a visual search engine and productivity tool, too. These ultimate benefits of using Pinterest for business will compel you to create your Pinterest business account now.
Pinterest is one of the ever-rising and popular social media platforms.
It allows categorization, a search of items with common traits, organizing your ideas, and allows you to showcase your talents for a wider audience.
The main aspect of using Pinterest is for the visual perspective of any topic you are looking for or increasing exposure.
As a social media platform user, the most beneficial feature you can enjoy is its bookmarking tool, searching and sorting your requirements with high convenience.
It avails visual search, with which you can find a similar picture, videos, or graphics and organize them together.
Pinterest is perfect for people who wish to showcase the images in their brains in a cohesive manner and convey their ideas. Pinterest can be your one-stop for a cookbook, lookbook, wishlist, interior design ideas – and so much more.
Back in the day, magazines with many products could select and choose to buy or cut out and keep in their possession. Pinterest brings that same idea from ages ago and puts it in a much more convenient bookmarking social media platform with a much wider scope.
You can broaden the horizon of your interests and also showcase your ideas to a larger audience. It is limited to self-sufficing visual assortment and a great means of marketing your business and increasing its exposure.
The target audience for Pinterest is usually the youthful generation and early middle-aged people as well.
With this in mind, if you think that your business would do well among this demographic, Pinterest can serve as one of the best marketing strategies.
Images, or videos, usually have a link that the person coming across them can be directed to; this will help promote your business and increase the exposure of your website.
- Benefits of Using Pinterest for Business
Benefits of Using Pinterest for Business
Statistics show that almost 335 million people are active users of Pinterest, on an average per month. You can make something called a Pinterest board that others can discover for visual inspiration or lead them to a helpful website.
Searching and assimilating things akin to each other is extremely easy with this bulletin-board type of bookmarking tool.
Here are some of its many benefits that will persuade anyone into indulging in Pinterest:
1. Create a storefront for your business
As a retailer, you can take full advantage of Pinterest’s shop tab in the Business Profile.
It allows you to display the stock of your products by category and in an aesthetic manner.
By indulging in this feature, you can increase the exposure of your business with great levels of convenience.
Creating mood boards and showcasing your vision so that others can easily perceive will help you build a brand identity amongst a larger audience.
Reinforcing your brand image through social media that enhances visual and bookmarking tools will make it easier for you to promote your business.
Still, it will also make it simple for the consumers to understand what your products entail.
3. Increase the exposure of your brand
The best thing about Pinterest is that it becomes highly unique to the individual after being used for a certain period.
The algorithm of Pinterest will show pictures, and videos, of items that it knows the user will enjoy and be interested in.
Therefore, even if your website is clicked a few times, it will be on the explore page of the potential client – increasing the exposure of your brand and increasing the chances of your products bringing in buyers.
4. Analyze and measure
One of the most important features of Pinterest for business owners is the Business Account setting, which is completely free of cost.
It allows the Pinterest user to get an analytic record of the number of clicks, saves, and downloads that their visual assets have met with.
By measuring the magnitude of engagement that your Business Account meets, you will understand what you are doing right and what you are doing wrong.
5. Never get out of the loop
Unlike other social media platforms, Pinterest does not focus on the ‘newest first’ agenda. Social networking sites like Instagram, Facebook, and as such, usually show trending and new to the users.
Meanwhile, on Pinterest – although it takes some time to gain momentum for your pictures of videos to reach a larger audience – what you have posted can be viewed after years, be pinned and re-pinned several times, and show up on the explore page even if it’s not new or trending.
The main aspect that Pinterest searches for is how what you are providing matches what the consumers are looking for.
6. An endless source of inspiration
There is almost no topic that Pinterest would not have visual assets for – and for seemingly popular topics, you can assess a wide range of inspirations.
By looking at how other brands, businesses, or even Pinterest users, assort their boards and categorize the aesthetics under particular aesthetics, you can make positive reforms in your way of marketing.
7. Understanding Customers
With the help of insights on the activity that follows your brand’s pictures or videos, you can better know what is being liked more than the other.
Adding to this, by searching keywords related to your brand image, you can understand the point of view with a clearer understanding and make positive changes in accord with it.
8. Save it for later
When looking for inspirations and things that are of your interest, you may come across several pictures with websites of helpful articles attached to them.
Sometimes, it can get tiring to go through the entire article and try to make sense of it to your benefit.
Pinterest allows you to save those pins so that you can come back to them later and go through them. You can also categorize similar articles under the same topic.
9. Search Engine Optimization
The advanced technology of SEO is also used in Pinterest, which helps in boosting the placement of your pictures or videos on the explore page of your target consumers.
Your brand will earn a proper identity by showing up on more and more explore pages, resulting in it being pinned and increasing the exposure of your business.
10. Much more
It helps build “do follow links” to lead the customers to your website. It helps create traffic for your brand website when your Business Account gets more pins with proper boards under different topics.
The social engagement increases – Pinterest can be linked to other social media platforms so that you can get the full benefit of the social networking webs.
With the increased visibility of your business, you can create a distinctive brand image due to brand awareness.
As the engagement with your business increased, so does the sales, allowing you to create a larger empire and invest more in social media marketing.
To showcase what your brand entails for other companies in a meeting or a meetup with big potential clients – you can use Pinterest Boards and visually convey your ideas.
It is always easier to show images than to explain through complicated words, especially when your business is based on the visual appeal to customers.
Therefore, Pinterest is beneficial for someone wishing to push the reach of their brand and for consumers who want unique products that they require.
This article will help you get a kick-start on using Pinterest to the best of its benefits, and your brand can gain exposure and a larger client base.
Make sure to use the right keywords and keep your boards as visually pleasing as possible for customers to get attracted to them.
Let me know in the comment section below if you know some more benefits.